Growth Marketing Manager ES-HSG (m/w/d), Saint Gallen

"A place where knowledge is created" - As one of Europe's leading universities of economics and business administration, the University of St.Gallen (HSG), Switzerland, is committed to the education of over 10'000 students. The HSG is one of the largest employers in the region and provides an attractive and innovative environment for more than 3'500 researchers, educators and professional staff.Your tasks

You manage and optimize campaigns on Meta and other online platforms

You leverage AI tools to improve campaign performance, content creation, targeting, automation and overall marketing performance at the Open Programmes

You drive qualified traffic through a mix of paid acquisition, AI/LLM visibility, and high-impact content strategies (beyond traditional SEO)

You create and execute a strong LinkedIn strategy in cooperation with the programme directors and central marketing of the Executive School

You align marketing initiatives and market research with programme-specific sales targets to generate qualified leads

You analyse campaign performance and continuously optimise based on data-driven insights

You manage and execute content strategies across social media platforms

You represent the programmes at selected marketing, corporate and partner events

You advise programme directors and managers on market positioning and growth opportunities

You develop and execute, together with the Head of Marketing&Sales, a strategic marketing roadmap for the Open Programmes

You collaborate closely with the marketing and sales team, programme directors, and the Head of Marketing&Sales

You support sales team during peak periods and ensure smooth intake processes at high volumes

You contribute to the training and mentoring of team members in marketing-related topics

Your profile

You combine a can-do mindset with a collaborative spirit and make working together both productive and enjoyable

You hold a university degree (university or university of applied sciences), ideally in a marketing-related field

You demonstrate a strong commitment to quality and a deep understanding of client and participant needs

You bring excellent communication skills, a growth mindset, and the confidence to coordinate diverse stakeholders (faculty, participants, internal partners)

You think analytically and conceptually, with a strong interest in market dynamics and emerging trends

You work independently with a structured, solution- and goal-oriented approach

You are fluent in German and English, both written and spoken

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