Senior Demand Generation Leader— B2B SaaS Growth, Zürich (Kreis 11)

About DeepJudge: DeepJudge is building the intelligence layer for legal work.

Founded by former Google search engineers with PhDs in AI from ETH Zurich, DeepJudge helps legal teams unlock and apply the knowledge inside their organizations through world‑class enterprise search and AI infrastructure – enabling them to automate workflows, build knowledge‑powered applications, and turn institutional knowledge into a lasting advantage.

Every organization can license the same AI models, but no two organizations share the same institutional knowledge. Decades of experience, work product, and precedent are often fragmented across systems, underused, and inaccessible. DeepJudge makes this expertise instantly available and actionable– helping legal teams find the right information faster, surface relevant knowledge, and apply it where it matters most.

Our platform is trusted by many of the world’s leading law firms and legal teams, including Holland&Knight, Gunderson Dettmer, Cozen O’Connor, ArentFox Schiff, CMS Switzerland, Schoenherr, and others.

Headquartered in Switzerland with a growing team across North America and Europe, DeepJudge is shaping the future of how professional knowledge is discovered and applied.

At DeepJudge, we move with urgency, think rigorously, and work closely with our clients to build products that solve meaningful problems. If you want to help define how AI transforms professional knowledge work, we’d love to hear from you.

About the Role: DeepJudge is looking for a senior Demand Generation Manager to own and scale pipeline creation across channels and campaigns. This role reports to the Director of Marketing and sits at the intersection of marketing and revenue, translating positioning, content, and product initiatives into structured programs that drive measurable pipeline impact.

You will define campaign priorities, shape channel strategy, and ensure audiences are effectively engaged and converted across the funnel– from first interaction to qualified opportunity.

This is a hands‑on role with end‑to‑end ownership of pipeline generation and conversion, working closely with the Director of Marketing and acting cross‑functionally across marketing disciplines and the broader organization.

You’ll be joining at a moment of strong momentum for DeepJudge. Following a $42.2M Series A led by Felicis, with continued support from Coatue, DeepJudge has expanded its presence across leading law firms globally. Recent product innovations, including the launch of SuperSearch, alongside strategicpartnerships such as with Thomson Reuters, reflect the increasing adoption of DeepJudge across legal workflows.

Your responsibilities will include:

Drive pipeline generation

Own marketing‑sourced and influenced pipeline across key regions

Translate business and marketing priorities into structured demand generation programs

Partner closely with sales on account targeting and pipeline development

Work cross‑functionally with content, product marketing, events, and marketing operations to translate strategy into pipeline‑generating programs.

Lead campaign strategy and execution

Plan and execute integrated campaigns across ABM, events and webinars, content, product releases, and partner marketing programs.

Turn key initiatives into coordinated, multi‑channel campaigns

Maintain a balanced mix of always‑on and campaign‑driven efforts

Optimize full‑funnel performance and conversion

Improve performance across the funnel throughout the entire buyer journey

Optimize key touchpoints including:

Website journeys and landing pages

Demo and high‑intent entry points

Lead‑to‑opportunity progression

Design and scale lifecycle and nurture programs to drive engagement and pipeline velocity

Continuously test and improve conversion through structured experimentation (CRO)

Own channel strategy and distribution

Manage and optimize key channels including social media, paid acquisition and retargeting, as well as email and lifecycle marketing.

Ensure content is effectively distributed and adapted across channels and audiences

Test and scale emerging channels (e.g. Reddit, programmatic, niche communities) to identify new sources of reach

Run a structured test‑and‑learn approach across channels to identify and scale what works

Measure, analyze and improve

Track campaign and channel performance with a focus on pipeline impact, efficiency, and scalability

Build visibility into performance drivers across the funnel

Use data to prioritize, iterate, and scale high‑performing initiatives

Leverage modern tools and AI to improve execution and efficiency

What success looks like in 12 months:

Marketing is a consistent and meaningful driver of pipeline, with clear contribution across key regions and segments

Consistent, high‑quality pipeline generation driven by marketing

Repeatable and well‑structured campaign frameworks across channels

Measurable improvements in conversion across website, nurture, and pipeline stages

Strong visibility into what drives pipeline and revenue impact

Close alignment with sales, product marketing, and content on targeting and execution

You're a great fit if you:

Have strong experience in B2B SaaS demand generation and growth marketing

Have owned or significantly contributed to pipeline generation

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