Marketing Lead, Zürich (Kreis 11)

About SCRYPT SCRYPT is the operating system for digital assets. Banks, asset managers, family offices, fintechs, and payment service providers run on SCRYPT— for trading, custody, asset management, and settlement. Regulated in Switzerland, operating globally, built for scale.

About the Role We’re hiring a Marketing Lead to take ownership of how SCRYPT shows up in the institutional digital asset market - across content, brand, demand generation, and PR. This is not a coordinator role and it is not a Head of Marketing seat. It is the rarer middle: a senior individual contributor who writes first, manages agencies second, and runs AI‑native content systems by default. You’ll own the surface – fact sheets, thought leadership, web copy, sales enablement, the editorial calendar – while directing the PR firm and shaping how SCRYPT sounds to banks, asset managers, family offices,and fintechs. Reports to the CEO. Path to Head of Marketing on performance.

Key Responsibilities

Own SCRYPT’s institutional voice: longform content, thought leadership, fact sheets, web copy, founder ghostwriting

Build and run the AI content stack– using leading AI tools in the workflow as default, not as a pilot

Direct the PR firm, brief journalists, own brand positioning and messaging

Ship product launches end‑to‑end with sales and product teams – landing pages, sales decks, press, customer comms

Own the editorial calendar across LinkedIn, blog, newsletter, and event content

Build the demand‑generation foundation – measurement, attribution, funnel health – that the next Demand Gen IC will scale

Run market and competitor analysis to inform positioning against key players in the institutional crypto space

Coordinate with sales and Asset Management teams on enablement materials for institutional outreach

Job Requirements Experience 5–8 years in B2B marketing with concrete output ownership at a Series A/B fintech, payments infrastructure, or institutional crypto company. Founding marketer or marketing lead at a scaling startup is the shape – not a marketing manager at a large incumbent.

Writing Demonstrated ability to write the institutional B2B voice– fact sheets, thought leadership, technical product copy. Portfolio required.

AI‑native workflow Daily user of leading AI tools. Has built or operated AI content systems, not just used them to draft emails.

Agency management Has directed PR firms, design agencies, or external production teams. Doesn’t hide behind them.

Bonus B2B fintech, payments, or institutional crypto operating background.

Languages Fluent English required. German or French a plus.

The Bar Small team, senior bar, AI‑native by default. We hire builders who ship, not managers who maintain. One great hire beats three average ones, so we hold the bar even when the seat is empty. Ownership from week one. Velocity from day one. If you need a long runway before you contribute, this isn’t the role.

What You Get

Real ownership of a function– not a slot in someone else’s org chart

A team where AI tooling is native, not a“transformation initiative”

Direct access to founders, board, and clients. Flat hierarchy, no middle layers

Meaningful equity in a Series A institutional crypto company building toward unicorn scale

Swiss‑anchored, globally operating – regulatory rigor where it matters, volume where it counts

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