Global AI Marketing Intern, Geneva

Born of a simple gesture in 1976 , L’Occitane en Provence reveals the living power of flora, where the light of the sun meets the richness of the earth. With advanced expertise, we turn these natural treasures into sensorial, efficient experiences, as sustainable as possible and profoundly inspired by Haute Provencal nature. Our culture is built through everyday moments, how we behave, make decisions and show up for each other.

With

Trust

as our foundation,

Curiosity

as our compass,

Excellence

as our standard, we create lasting

Impact

for the people around us and our planet.

Reporting: Global Brand Operations&Capabilities Team 6 months internship: from July to December 2026

Context&Mission L’Occitane en Provence is accelerating the transformation of its marketing and brand operations through AI.

Our ambition is to

reinvent how brand content work is produced— faster, more scalable, and more consistent across markets—while preserving the brand’s identity and quality. We are looking for a highly autonomous intern to act as an

AI catalyst within the brand team, with specific focus on marketing and communication.

Over 6 months, you will help transform the way Global Brand teams operate through AI and automation. The objective is not only to accelerate marketing content creation, but also to automate repetitive and manual tasks that add limited value, such as data handling, reporting preparation, or workflow coordination.

By optimizing processes and tasks, you will help teams work faster, smarter, and focus their time on creativity, and strategic thinking.

Main Responsibilities

Analyze current content and brand workflows (competition reviews, copywriting, translations, asset adaptation, brand messaging, presentations, briefings, etc.)

Identify opportunities to augment or redesign these workflows using AI

Build and deploy AI-powered solutions using:

Generative AI tools (ChatGPT, Claude, Copilot)

Custom AI assistants (GPTs, Claude projects, prompt systems trained on brand guidelines)

Lightweight scripting when relevant (Python, APIs)

Design on-brand content generation systems (product descriptions, campaign copy, social media variations, etc.)

Train teams on how to effectively use AI in their daily creative work

Document workflows and build reusable frameworks

How you can fit

Student in Master's degree with a strong interest in AI and marketing topics, looking for an end-of-studies internship or gap-year internship (an internship agreement provided by your current school is mandatory)

Strong creative and problem-solving mindset

Ability to build with AI tools (not just use them casually)

Experience with tools like ChatGPT and/or Claude

Strong sensitivity to tone, language, and brand voice

High level of autonomy and curiosity

Experience in content creation (copywriting, social media, branding)

Experience building custom AI assistants or prompt systems

Basic technical skills (Python, APIs, or structured prompt design)

Interest in luxury, beauty, or lifestyle branding

What Success Looks Like By the end of the internship, you will have:

Built several custom AI assistants used by the team (brand-aware, reusable)

Significantly reduced time spent on marketing&communication content production

Contributed to redefining how marketing work is produced with AI

Why This Role Is Different

You will not be producing content manually at scale

You will design systems that produce content

You will directly influence brand workflows and creative processes

You will work at the intersection of AI, creativity, and brand identity

L’Occitane en Provence is an equal opportunities employer. One way we act on this is by continuously fostering a more diverse and inclusive workplace and organizational culture. We are committed to building an environment that is free from discrimination and harassment, where everyone feels respected, valued, and able to grow.

We seek positive-minded individuals who embody our core behaviors— Trust, Curiosity, Excellence, Impact — and who share our commitment to sustainability.

We welcome applications from people of all genders, ages, sexual orientations, ethnicities, backgrounds, religions, beliefs, ability statuses, and all other dimensions of diversity. If you believe your profile is a good match for this position, we invite you to apply even if you don’t fulfill every single listed qualification.

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