Marketing Content Specialist (EMEA), Bern

Overview 3-GIS is seeking a Marketing Content Specialist to support and execute marketing initiatives across the EMEA region, with a primary focus on telecom network operations.

This role focuses on adapting global campaigns into regionally relevant content that resonates with fiber network providers and supports pipeline growth.

You will work closely with global marketing, product marketing, and regional stakeholders to deliver content that aligns with campaign strategy and reflects the realities of EMEA telecom markets.

Key Responsibilities

Localise global campaigns for EMEA telecom markets

Adapt messaging and assets to reflect regional nuances, regulatory considerations, and market priorities.

Develop multi-channel marketing content

Create blogs, social posts, emails, landing pages, and supporting content aligned to campaign objectives.

Execute campaign-aligned content across channels

Develop, adapt, and promote content based on campaign objectives, target audiences, and regional priorities, ensuring consistency across touchpoints.

Translate campaign strategy into content plans

Work from campaign briefs to determine appropriate content formats, messaging, and distribution across channels.

Support tradeshow and event marketing

Develop region-specific messaging, pre- and post-event content, and supporting materials aligned with campaign narratives.

Translate technical concepts into accessible content

Work with subject matter experts to communicate topics such as fiber network management, GIS, and network operations clearly and effectively.

Collaborate across teams

Partner with product marketing, sales, and regional stakeholders to ensure content is accurate, relevant, and aligned with market needs.

Maintain brand consistency

Ensure all content reflects 3-GIS messaging, tone, and positioning while allowing for appropriate regional nuance.

Monitor and optimise performance

Track engagement and campaign performance, applying insights to improve future content and execution.

Skills and Experience

3+ years’ experience in B2B marketing, ideally within telecom or SaaS

Experience supporting regional or international marketing initiatives (EMEA preferred)

Strong ability to translate complex, technical topics into clear, engaging content

Excellent written and verbal communication skills in English; proficiency in additional languages is a plus.

Ability to manage multiple projects with attention to detail and deadlines.

Experience with HubSpot, Canva, Microsoft PowerPoint, and basic video editing is preferred.

Exposure to utility markets (electric and gas) may be introduced over time as the business expands.

#J-18808-Ljbffr