Business&Customer Data Analyst, Basel

Business&Customer Data Analyst

Basel-Stadt

MCH Exhibitions&Events organizes leading B2B and B2C events in Switzerland and manages venue operations at Messe Basel and Messe Zürich.

To strengthen our data-driven decision making, we are looking for a Business&Customer Data Analyst who will transform data into actionable insights across marketing, sales, and event operations.

The role will help unlock the value of our visitor, exhibitor and marketing data to support audience growth, exhibitor success, and strategic decision making across our event portfolio. This position sits within the Technology, Intelligence&Marketing team and works closely with marketing, sales, and event teams.

Your responsibilities

Develop and maintain automated dashboards and reports providing insights on event performance, visitor behaviour, marketing effectiveness, campaign performance, exhibitor value, and business performance

Analyze and consolidate data across CRM, ticketing, marketing platforms, and other systems to generate clear insights and recommendations for business teams and leadership

Support leadership with data-driven reporting for strategic decisions

Develop visitor segmentation, audience intelligence models, and customer insights

Analyze visitor acquisition performance across channels and identify opportunities to improve audience targeting and marketing ROI

Provide insights on visitor behaviour across events, including visitor profiles, engagement, markets, and audiences

Provide analytics supporting exhibitor sales, retention, and value propositions

Support sales teams with data-driven insights to demonstrate exhibitor value

Ensure data quality, consistency, and governance within CRM and related systems

Support and improve CRM data structure, reporting capabilities, and analytics readiness

Define best practices for data management across teams

Support ongoing improvement of data infrastructure, integration, and analytics capabilities

Develop a company-wide event performance dashboard

Build visitor segmentation and audience intelligence models

Support marketing teams with campaign performance analytics

Provide insights to improve exhibitor value propositions

Improve CRM data structure to support analytics

Your profile

3 to 5 years of experience in data analytics, business intelligence, or CRM analytics

Experience working with customer data, marketing data, and CRM analytics, ideally Salesforce

Experience translating complex data into clear business insights for non-technical stakeholders

Strong SQL skills

Experience with data visualization tools such as Tableau, Power BI, or similar

Advanced Excel skills

Comfortable using AI tools for building, analysis, and automation

German native and business-proficient English

Nice to have: marketing analytics, data modeling, and experience working with multiple data sources

Strong analytical and problem-solving abilities

Curiosity and interest in understanding business challengesAbility to work across teams, functions, and stakeholder groups

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